I live in the woods

This was just posted around the studio and I completely love it! Had to share:

[Warning, it does get violent and religious folk may not like it]

Animation in adverts

I don't watch TV, mainly because I don't have one and anything that I'd want to watch is stream-able online. That's a lie, there is a TV in the house and we do have a TV license but the effort of connecting it up to something to receive a signal is too much effort for the reward (or lack of).

This results in me being very unaware of any great adverts that might be airing unless I happen to see somebody post them on any social network sites. Anyway, to the point. My girlfriend sent me these two tonight and I was happily surprised at the amount of money going into animation production for adverts. Animated adverts are also breaking out of the stereotype of being used for childrens products and to show off fancy cars. The following adverts are for yoghurt (yogurt or yogourt depending where you're from) and tea. You'd expect a healthy and hurried looking young woman in a kitchen for the one and maybe a scene of a cold winter with people sat in front of a cozy fire for the bother but NO! Not today:

Twinings Tea Advert - Gets You Back To You

Müller - Wünderful Stuff

iAnimates Taio Cruz Dynamite Animated Music Video

"This was made as exercises in animated Body Mechanics and Lip Sync to music. Thanks a million to Taio Cruz for making such an awesome song, and well done to all the students who worked on the animation.Hope you enjoy......J"

This project started whilst I was still at iAnimate so I was able to see the very first 2D animatics made in Flipbook by Jason Ryan, the rough blocking and speedy progress to a solid compilation of students work. This was an absolutely wonderful idea, it brought animators together within the course, they got to be led by Jason Ryan and have their work reviewed by him (how does he get so much time to do it all?) and everything in this video was animated in peoples spare time outside of work and doing their own assignments.

Let's hope that iAnimate keeps up the community projects and the fun. Congratulations to everyone who took part in this video, I have a lot of friends who animated pieces of this and you all did a great job!